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Customer-Led Innovation
Consulting Service
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Leapfrog your competition with our unique and proven approach to innovation.
Use our unique and repeatable approach to deliver breakthrough innovations.
We provide the structure and approach that lets you co-design with lead customers and gain organizational commitment to change.
Is this your situation?
Your R&D efforts yield spotty results.
You need breakthrough innovations to redefine your industry and to generate profits and growth.
You have difficulty with “Not Invented Here” (NIH) syndrome.
We know you. We know what you need.
I am a…
VP Strategy
VP E-Business
VP R&D
VP Marketing
VP Operations
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I want to achieve...
- Innovations in services, solutions, business processes, and related business models
- A secure, 12-month lead over competitors
- Shorter market acceptance time by delivering exactly what the market needs –on the first try
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- Multiple strategic business process redesign initiatives?
- Internal compliance needs battling with customer priorities?
- Several e-business initiatives and customer portal projects underway?
- Contact center, channel partner, retail/store initiatives vying for funding?
- Multiple projects to improve search, findability, web navigation, content and knowledge management?
- In short.. lots of conflicting priorities?
We know you and we know what you need.
We Can Help
Customer-Led Innovation is a consulting service that harnesses the creativity of lead users who co-design new services, solutions and business models with your subject matter experts.
Engagements start at $75,000 for a single customer co-design session with lead customers.
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CLIENT ENGAGEMENTS
- Monster.com – Redesigned business model and processes around hiring managers’ metrics, dramatically improving renewal rates and walletshare.
- American Institute of Physics – One of the first producers of journals to enable non-subscribers to find and buy individual articles, leading to a 30% increase in revenues
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TYPICAL ENGAGEMENT OUTLINE
- Identify Lead Customers
Outputs: List of lead customers and prioritized list of focus areas, and associated stakeholders and subject matter experts
- Customer Co-Design Session
Outputs: 4 Ideal Future State visual maps, with metrics and gap analysis
- Innovation Analysis and Prioritization
Outputs: Prioritized ranking of innovation opportunities
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RELATED RESEARCH & INSIGHTS:
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