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eNews - August 15, 2007
Fall 2007 CAB Exchange Summit
The (Considerable) Strategic Potential of Customer Advisory Boards
and How to Make Sure Yours Achieves It
October 2-3 (with opening reception on the evening of October 1), 2007
Hayes Mansion, San Jose, CA
Patricia
Seybold will be keynoting at the Fall
2007 CAB Exchange Summit on
October 2. The Summit will bring together professionals who run Customer
Advisory
Boards at a diverse and impressive group of companies such as GE, Dell,
HP, Intel, AT&T, Wells Fargo, BearingPoint, Genesys, Vmware, Qwest, Red
Hat, Diebold, and many others.
One sign of the need for deeper, more involved relationships with customers
is the growing interest in customer advisory boards (CABs). These go beyond
standard user groups that work out the nuts and bolts of products. CABs engage
insightful and passionate executives with your customers to help your firm
co-design its vision, strategy, customer experience, and product innovation.
And a growing number of companies appear to be dedicating resources and people
to run and expand their CAB programs.
In particular, Patty Seybold will show how to unlock the considerable business
value of your customer advisory board, addressing such issues as:
- How to identify and recruit lead customers to create the most effective board
(insight and passion are often more important than deep pockets).
- How to deeply engage them in co-developing company strategy as well as products
and solutions.
- Understanding the full range of value that CABs can bring to your firm in such
critical areas as innovation, customer experience, business processes, and
product direction.
- How to keep the relationship going in mutually valuable ways.
Most of the presentations
will be by pros who have long experience in the trenches running CAB programs,
such as Joseph Heinen, Vice President, Corporate
Marketing, Genesys Telecom Labs, Inc.; Catherine Gibson-Green, AT&T Customer
Advisory Councils - Program Director; Stephanie Porter, Director, Customer
Programs, Amdocs; and Martin Johnson, Sr. Manager, Business Client Outbound
Marketing, Dell.
Early registration is about to expire, so if you are interested in attending,
please click here to take advantage of the early
registration discount. In
addition, readers of this newsletter receive an additional 5% discount. Just
use PS# in the discount code box.
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ABOUT US
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If you're a visionary
customer-focused executive, the Patricia Seybold Group should be your first
choice for ongoing strategic advice, business and technology guidance, customer
experience best practices, and help with customer-centric initiatives.
Founded in 1978 and based in Boston, we provide consulting, research and advisory
services, peer groups, and interactive workshops. We help clients to design
and continuously improve their customer-focused business strategies and processes
using our proven consulting methodology, Customer Scenario® Design.
The CEO and founder, Patricia Seybold, is the New York Times best-selling
author of Customers.com and The
Customer Revolution. Patty's new book, Outside
Innovation, describes the “new” approach to the process of business
innovation: customer co-design.
Patricia Seybold Group
Boston, MA
Phone: +1 (800) 826-2424 or +1 (617) 742-5200
Fax: +1 (617) 742-1028
Web: http://www.customers.com
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